How to Develop Personal Style: Shopping


Shopping can be a very, very scary thing for many people. But it doesn’t have to be! If you’ve followed my tools in my previous posts to evaluate your strengths/weaknesses, as well as creating a personal style profile to know exactly what kind of clothing you’re looking for, you’re already more prepared to step into Nordstrom than the next shopper! There are many other tips to consider when approaching shopping though.

  1. Empty your closets. Before you even step foot into a store, it’s time to evaluate your closet. Based on your evaluation of yourself and your style thus far, you should be able to make decisions about what should stay in your closet and what needs to be donated. Remember, it doesn’t matter if that sweater totally emphasizes all the right places, if the fabric is getting old and worn, it’s time to donate it. This will also give you an idea of what holes are evident (like maybe you don’t have an awesome trench coat…a must have). You can now develop a shopping list like you do for groceries and create a budget for the new you.
  2. It’s not about the brand. Designers all make their designs based on a different person in their mind…and as much as you love Marc Jacobs, he might not design with your body in mind. Focus on items rather than brands to find the perfect fit for you. If you do have a brand that fits you perfectly, you’re lucky. Keep shopping them but don’t be afraid to diversify your wardrobe.
  3. It’s not about the number. Sizes can be scary for many people. But just as every designer designs for different body types, he also creates clothing that fits differently than his contemporaries. Don’t get caught up in “I’m a size 6” and focus more on how it fits on your body. Some items will fit great at a 6, but others will fit great at a 4 or 8. IT DOESN’T MATTER! It’s all about how it fits on you. I can’t emphasize it enough.
  4. Shopping has to be both emotional and strategic. What I mean by that is, strategy comes in the form of knowing what is missing from your closet as well as evaluating your body strengths and weaknesses. Emotional shopping comes from your experiences, your feeling toward the item, as well as inspiration from your personal style profile. The items that are going to make you jump with happiness are the items that fit both your strategic needs and emotional needs. Focus on purchasing items that only are both and you will have a closet that you love.
  5. Find a signature piece (optional). I’m not saying that this is a must, but having something that is so you that you accessorize with everyday (such as an awesome pair of boots or a rockin’ motorcycle jacket) will definitely make your personal style shine through. This is a good investment piece too (meaning something you spend more money on than is typically in your budget). You’ll love it for life.

Below is Harper’s Bazaar‘s list of “Wardrobe Essentials” from their fantastic book Harper’s Bazaar Fashion: Your Guide to Personal Style. This will help you create your basic list.


Happy shopping!




7 thoughts on “How to Develop Personal Style: Shopping

  1. Pingback: How to Develop Personal Style: What is Personal Style? | Lulu's Wanderlust

  2. Pingback: How to Develop Personal Style: Proportion, Shape, and Age | Lulu's Wanderlust

  3. Pingback: How to Develop Personal Style: Style Star | Lulu's Wanderlust

  4. Pingback: How to Develop Personal Style: Creating a Style Profile | Lulu's Wanderlust

  5. Pingback: How to Develop Personal Style: What to Wear to Work | Lulu's Wanderlust

  6. Pingback: well, I want something different and amazing! « Let's Shine!

  7. Pingback: How to Develop Personal Style: Your Personal Brand | Lulu's Wanderlust

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